ABOUT US

Every great company has an origin story. Apple started in a garage. Amazon started in a bedroom. Clean Concept started because Shreekar from Bangalore opened a new bottle of liquid detergent, poured too much, watched it overflow onto the floor

Who We Are

We are Clean Concept — a Bangalore born brand on a mission to make laundry so simple that you forget it was ever a problem. Which, honestly, it never should have been. It's dirty clothes. Not a tax return.

One fine Sunday, Shreekar spent 25 minutes doing laundry. 5 minutes actually washing. 20 minutes trying to figure out how much liquid to pour, why the cap is always sticky, why the bottle is somehow already empty, and where exactly the softener goes without ruining everything and thought if laundry can actually be simple

So he did what any self-respecting Bangalorean does — he sat in a cafe in Indiranagar, opened his laptop, and started building

Why Sheets?

Let us paint a picture. It is 7am. You are late. You grab the detergent bottle — it is empty. You grab the backup — it is sticky and the cap is glued shut. You pry it open, pour too much, realise too late, and now your washing machine smells like a perfume factory exploded inside it.

OR.

You grab one sheet. You toss it in. You leave.

We chose the sheet. You're welcome.

Our Promise

We are not a big corporation with a CEO who has never touched a washing machine in his life. We are a small team that actually does laundry. Badly, sometimes. But we do it.

Every sheet works in hot and cold water, top load and front load, colours and whites. It is gentle on sensitive skin and absolutely ruthless on stains. Try it free for 30 days. If it doesn't work for you, we want to know. We will fix it. No 400-step return process. Just tell us.